India has an incredible history and culture of arts and handicrafts. Every region in India has a particular craft as its specialty. Apart from these traditional arts, there are many talented individuals adept at making some of the most interesting and beautiful works of art and craft around India. Online retail gives all of them the chance to showcase their art and earn a living using them. Of course, these talented entrepreneurs tend to be invisible in the online megastores.
Xellent India is a perfect example of a similar concept applied to a marketplace. Anyone can sell anything on Xellent India, as long as it’s “Handmade” or “Women & Child products”. This makes Xellent India is a vibrant space full of extremely talented individuals and some amazing works of art.