If agriculture is the backbone of rural economy, then the seed industry is the backbone of agriculture. A good quality seed is the most basic and essential input for a sustainable agriculture. In building India as an agrarian country, the seed industry has played significant role. It is the fifth largest seed market in the world and is worth Rs 2500 crores with about 150 organized seed companies. The nationwide lockdown has immensely influenced the seed industry as it not only poses great challenges to the industry but also has paved the way for opportunities. To analyze these challenges and opportunities, we require a keen eye and farsighted knowledge about the industry.
Krishi Jagran Facebook Live Series brings you an opportunity to connect with the notable personalities from the field of agriculture to let you explore the world of agriculture amid lockdown in the comfort of your homes. In this series, Gubba Kiran, the CEO of Gubba Seed Cold Storage is going to join us during a live session where he will be talking about the ‘Challenges & Opportunities of Seed reaching the Farmer under Covid-19 scenario.’
Known as the CEO of Gubba cold storage, Gubba Kiran is the virtual face of Gubba among the Indian seed industry. He has been actively involved in educating pharma companies about preserving the critical products at Gubba. His contribution in creating Gubba from 0.7 million cubic feet to one of India’s biggest cold storage company with 11 million cubic feet since the past 15 years has been instrumental.
With his immense knowledge and experience in serving the agriculture industry for years, he has been constantly working towards making a significant difference to people’s lives through an education Program called Landmark worldwide, a study of Ontology. He is currently serving as APEX Technology Head of Vysya Business Network. He is also Co-Chairman at FTCCI for Logistics & Agriculture Committee
SOURCE: Krishi Jagran