There is an increasing awareness among Indians about organic food. They understand that pesticides which are used for plants could also be harmful to people and they are focused on quality, organic food. Pure in provide consumers with food products that are pure in the true sense, without affecting its taste, or its nutritional values. According to nutritionists, growth hormones are injected in fruits, vegetables, pulses, poultry and meat to make them larger and plumper. Humans are consuming these products thereby eating these chemicals too.The organic products have no preservatives or chemicals and also taste much better.